It’s about that time again when one of our favorite apps gets an update– this time Instagram gets a makeover. However, the new look isn’t all about aesthetics. The update is more of an improvement to user interface, and a way to bind the styles of their family of apps. Along with Instagram’s modifications, their accompanying apps Layout, Hyperlapse, and Boomerang have all been refreshed. It will take some time to see if the enhancements actually improve the user experience, but their ideology behind the update seems reputable.
The new look puts focus on color… by removing it. Users will notice that the usernames and icons in their feed have been stripped of color, putting focus on the colors of the images being shared. This is an example of a design decision that improves user experience. Not all color has been removed from the feeds, though. Emojis, username tags, and hashtags will continue to add color to the captions and comments of photos. Usernames are now black and bold, to separate them from the caption or comment they precede. Overall, the new color scheme gives priority to the content being shared, giving a more pleasant appearance, especially when scrolling.
Instagram’s previous icon was, well, iconic. Whenever a company updates a logo or icon that people have become accustomed to, they typically face a lot of scrutiny. They simplified the design of their logo, which makes the icon translate better in various scenarios. Their auxiliary apps Layout, Hyperlapse, and Boomerang were updated as well, to create consistency across the family of apps for Instagram. The rainbow from the original icon now appears as a colorful gradient. To show hierarchy, Instagram has the gradient background with a white logo, while the others have a white background with a gradient logo. Should Instagram face scrutiny over their new logo? Absolutely not. It’s not worth it for them to sacrifice flexibility and consistency with the logos for their family of apps just to prevent a few people from criticizing their decision to try something new.
What does this mean for the user? For most users, the changes aren’t going to noticeably have any effect on how they use the app. The interface remains the same, for the most part, despite the design changes. However, it will likely be more pleasing for the user to not be distracted by unnecessary colors throughout the app. The images being shared are why people use the app in the first place, so it only makes sense that the focus should be on them. These kinds of simple tweaks to design that have the positive impact on the interface are the types of moves that SC Tech Group prides themselves in. If you choose to work with us, you can be sure that we’ll make your project visually appealing, as well as intuitive and pleasing to use. You may get in touch with us on our Contact page to start bringing your project to life today!
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