During an email marketing campaign, you want to catch the recipient’s attention and persuade them to take action. Plain text emails, when they are not sent from your contacts, can appear to be spam or lacking in aesthetics. HTML Email Design, when done correctly, is much more effective at catching the recipient’s attention.
Making your emails match the rest of your company’s branding is a way to use the trust that you have built in order to get them interested in your message. It can also help build assurance so they feel familiar with a product whenever they come across it.
HTML Email Design gives you the opportunity to better organize and display information to the recipient. There are many HTML components for specific information that look much more natural than trying to replicate the effect in a plain text email. Tables, lists, formatting, and more elements can be implemented to create an engaging email that is visually uncluttered.