Bobby’s original menu was outdated and came to us wanting a fresh design that represented a traditional American dining experience. They wanted the traditional logo and menu elements from the very first designed menu with a more organized and modern look to it.
We started with the front page of the menu by re-creating and digitizing any elements that were out-of-date. After redrawing all the logo work in vector format, we started organizing the images and content. Most of the images were older and had items cropped out of the image but with some clever photo-editing, we were able to reuse most of the images and avoid expensive reshoots.