NYSEG and RG&E Energy-Efficient Showerhead Emails

For this series of HTML emails, NYSEG and RG&E wanted to give their customers tips on how to replace their current showerhead with an energy-efficient showerhead and display a dynamic points balance and progress bar towards a particular reward that can be earned by saving energy.


Spring 2014


HTML Email Design


Energy, IoT, Sustainability, Utilities

The Challenge

Develop an HTML email with customer data and a dynamic progress bar that will render properly in nearly every modern email client.

Our Approach

Variables within the code were used to display the progress bar based on each customer’s data and Litmus¬†was used to test our code in the required email clients.

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