Translations using WPML

Working for an international brand like Neato Robotics, a multilingiual site iss crucial for establishing trust and expanding business overseas. In order to do this successfully, we implemented WPML, a WordPress plugin, and worked with third party marketing teams to create and manage all strings properly.

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Website with translations

The Challenge

We had to build an extensive archive of Neato’s strings throughout their website. We had to work with another company that specializes in translating content for companies. We had to ensure that the translations were all being implemented and managed correctly in order to make sure that Neato’s message is strong in every language.

Our Approach

We started the translation process by organizing the sections of into areas of heirarchy. Analytics help this process by distinguishing which parts of the website get the most traffic. Besides the main landing pages, the help center is heavily visited due to Neato’s technology-based products. Neato then wanted to take it a step further and utilize a third party software called Zendesk for their support center which we had to manually translate and organize almost 200 articles, how-to videos, and frequently asked questions into one massive support database.

Organization and Updating

In order to rank high in SEO, Neato constantly updates their site with fresh content. Our organization method of data transfer helps us track what we already inputted as well as the updates Neato sends to us daily. All strings of translations are professionally reviewed in these data sheets by translators and then lastly implemented, word by word (or character by character), into the correct back-end PO Translation file.

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